Food Retail Environment Research for Sustainable Healthier Diets
Evidence-based research into the effectiveness of real-world behavioural interventions in retail environments in encouraging healthier and more sustainable choices
Real-world insights
We undertake independent evaluations of real-world interventions in supermarkets to see what works in shifting purchasing behaviours towards healthier and more sustainable foods.
Award-winning research
University of Leeds Engaged for Impact Prize 2022
ESRC Celebrating Impact Prize 2023
MRS President Medal Highly Commended 2024
Insights for policy and practice
Our work has contributed to parliamentary evidence and informed how supermarkets are promoting products to customers and delivering their services
FRESH is a collaborative research programme between the University of Leeds and the Institute of Grocery Distribution
Over the past 5 years, the team at the University of Leeds, led by Professor Michelle Morris, has worked with major UK retailers to independently evaluate the effectiveness of real-world interventions in retail environments. These interventions use behavioural strategies – such as signposting, product placement, messaging and price – to see what works to shift purchasing behaviours towards healthier and more sustainable foods.
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